BYALA ARTESTATE. World Premiere.

ARTESTATE. 

Our True Nature.

ARTESTATE project is an act of contemporary art. 

True art. True home. The message Our True Nature is the shortest description of the concept. I launched its world premiere in the beginning of this year. In my consideration 20th century functionalism and materialism made us ignore the natural and essential need for creativity and art in the home, without which man is not complete. The place of art is in the home, not in the gallery, the gallery is a road, not a goal. Home itself is our aspiration and our culture. In XXth century global standard for adequate home assigns a separate space for each basic need – a living room, a bedroom, a bathroom, a closet, we have a library and an office but never a dedicated gallery space and a studio. We use art to decorate the premises without emphasising the fundamental importance of the creative act brought into our lives, and for that reason we take art rather as entertainment and leisure, not every moment in life as a creative act and spiritual practice. The goal of my ARTESTATE project is to restore this natural condition inherent to us. We love living surrounded by true nature and we abandon true art only in galleries. Our life is an expression of consciousness, not a simple set of functions.

To demonstrate that True Art and Nature are a complete living environment, I found an appropriate housing space with fantastic view, with a huge roof terrace right on the beach, in Byala, Bulgaria. The long and spacious hallway resembles a gallery and is suitable for exhibiting high-quality art. For the first project I have selected a collection of famous Bulgarian artists, presented in our national as well as in city galleries and private collections. I organised an exposition and presented in Who’s Who in Luxury Real Estate Art and Home as a comprehensive visual object. I named this act ARTESTATE. I wish this new word in English to be used as a term. 

ARTESTATE combines all the functions of the house, the open studio as well as the gallery - search for works and collections, a party for the new exhibition, sharing with collaborators and friends, everything which is art, sharing and exchange of values. ARTESTATE is not only your home, it is also your Open Studio.

 Home follows our human nature, articulates our place in natural and social environment, without keeping us apart from them, gives them an image, associates them and is an expression of our interaction with and within them. 

My project is located close to Kara Dere, the most exciting wild natural environment, forests and beaches on the northern coast, next to White Rocks formed in four geologic periods. Surrounded by wild forests and beaches, enjoy a fantastic spot to live, relax, sport or dive in the sapphire limpid waters. Light a fire wherever you want. Then clean everything. The place must be kept authentic even after 2000 years. You stand here 2000 years after the first inhabitants of the town of Byala. Take a look – it is beautiful, clean and true. Take your smartphone with you. Into the Wild, a step away from your home, you have first-class communications. And they are already integrated in our nature. Make new exhibitions, I am already preparing my second one in the penthouse, select new collections, share with friends and on the net your new searches and moods. 

In the first February project, Art appeared as a collection of paintings typical of the second half of last century in Bulgaria. In the current project, I want to involve a wider range of value space. For the new exhibition I have selected Paris School masters of lithography – George Papazov, Salvador Dali, Max Ernst, Francis Picabia, Henri Matisse, Marc Chagall, Fernand Léger, Pablo Picasso and Calder, for the main reason that you deserve this home.  

True art. True home.

ARTESTATE.

Our true nature.

Veselin Dimov

2016/17

www.artestate.studio