What sort of a cultural situation we have to overcome

At international exhibitions, our counterparts (e.g. from Germany) and we overcome the same jury, we pay the same membership fees, later we take adjacent stands. These are the similarities. The difference is that we have different starting positions defined from our societies. As long as that word is appropriate for the Bulgarian one.

The problem stands in the standard. The connoisseur as well as art buyer at exhibitions are usually from the middle class  - professional people in a democratic society. As professionals, they appreciate professionalism. They are paid for professional level, and they pay for level and quality. It is normal.

Without this broad public base with default shared values, there can not be a sharing of ideas and values, e.g. the market. (Take notes :)

My budget for the organization of the exposition of the greatest contemporary Bulgarian artists is € 100,000 and another € 100,000 for online advertisement. That is the ceiling in Bulgaria. In Germany that would be only the floor. For example, the tiny project of a Master of Arts in Hamburg Academy is also € 100,000. They use as a starting base what I am fighting for now with the whole team of colleagues behind me. Otherwise our cars are the same, and Kaufland prices are the same. It is just that they have a society to count on. A democratic one, I would add. The free exchange of values is the foundation of that society.

With monthly income below € 3,000, you can not participate in this level exchange, where the all the shareable ideas and values are, and with them the benefits of civilization as well. You can only watch it on TV. That is your participation.

And your children, whose art studies you pay would compete with that.

Why do you think their professors would tell them? If the professors were truly successfully would they have changed their profession of free artists and become teachers?

In other words - products and services that you create are not worth € 3,000 per month, and that is why you are not able to exchange them. The decent level of middle (for Bulgaria) class is € 1,000 per month. Cultural sector municipal officials earn perhaps € 500? With that money, the maximum that you can afford are € 5-10 tickets per concert. And what is the fee you will pay to the artist with these so-earned money? Can you imagine what kind of access has THIS artist to European exchange values, with his € 300 per month, suffered money, moreover subsidized by the budget and without which the garbage bins follow? With an income below € 1,000 a month, in Europe, functioning institutions of a democratic society could not be formed and, and with them to be arisen and carried out this creative exchange exciting us.

I will further tell you about some practices – true jokes. Can you imagine how the NGO  looks like in the eyes of aging communist activist women? Am I kidding? I'm not saying that they are unnecessary or made without love. They have their audience. Yeah, but they have written over the past 25 years culture budgets in the local municipality and thus have formed the basic cultural situation. Funding is mainly for maintenance of buildings and for salaries. Artists count on enthusiasm. I do not mean budget - performers. I am not telling you that these are unworthy people, or unprepared or ill-intentioned. If only they were! Our professional standards simply do not exist on their life horizon. You do not believe me, I know – I do exaggerate. And have you ever heard of Bulgarian art, presented at an international art exhibition by a budget gallery? I do not mean the political activities of the Foreign Ministry, where the exhibition is part of the record and background of a cocktail during the the contracts sign up :) This is what we have to overcome now. Because The One, distributing the talents is not checking your passport nationality.

Cultural projects at this consumer level are as the Azis Project. The poetic image that the singer Vasko embodies is of a gypsy gay. A social project in the light of European integration. Market-oriented, the project is an accurate evaluation of the mass values market ​​and therefore it is successful and from professional point of view even flawless, thumbs up for Kiro! (the Producer). Top of the show was his wish to present it in Bulgaria Hall. The director of Bulgaria Hall resigned because of this insolence. Dear colleague, this is not any insolence. This is the assessment of reality. This is the most successful musical project in the country. Grammy Awards are awarded for the number of sold vinyl recordings, not for what you and I think about music. Congratulations!

Now let’s get back to work. Exhibitions and success at the global arena are on their way. It is just in the other way that it will happen. As usual.