After half an hour wandering around in the streets, I arrive
at the corner of Bismarckstraße, where I feel attracted by two charming things -
a small Italian cafe, pressed against a cosy picture shop. While sitting on the
table with my cappuccino, I catch a glimpse of the shop window. Frames, digital
works and digital copies of fashionable authors and ... ooh!? ... Lithographs
of Christo! Can you imagine! Not at all expensive – what are 2-3000 euros for
such work? In a corner shop for pictures!?
That’s how it began. I had to rearrange not only the
perceptions of how things work, but also the scheme for reality evaluation.
In her letter to a friend of mine Jeanne-Claude writes that upon
arriving in New York from Paris, they were welcomed by problems from a scale, they
have not even suspected .... and goes on 11 pages further - Christo does not work
with sponsors and galleries. He finances his projects by himself.
Did you get the idea? Christo is a brand! Like Gucci.
D&G. Mercedes. In this coffee at Bismarckstraße I got the first clear
insight and I understood. I learn from a master!
There was this guy interviewing Christo Yavashev.
- Why – he asked –
you never come to Bulgaria?
- I have 10,000
clients worldwide, some of them are friends, but no single customer in
Bulgaria. Whom should I come to and why?
The answer apparently was not satisfying and the guy
insisted.
- You see - Christo
told him - I make 18 thousand dollars per
day. I have dedicated two hours to you.
Do not go to Berlin and avoid cafes and pictures shops. The
danger to be confronted with reality is significant! Stay in your studio,
search for inspiration, read art magazines, you can even become Master of Art!
Expect with longing the gallerist, the curator and the critic who will
understand you. And will sell you!!! And then ... oh, then, no doubt the uncle
from America will come. And one day you will be in the top 10 of sales like Damien
Hirst. However, you will not be a brand. You will not be a free master. You
will be someone’s product. And the story about love of art will be over.