BYALA ARTESTATE. Our True Nature.

ARTESTATE project is an act of contemporary art. Its concept is already a term. The message True Art for True Home is the shortest description of the concept. I managed to make it happen and at the same time to organize its world premiere at the largest and most prestigious luxury property market in the world, at the beginning of this year. In my consideration 20th century functionalism and materialism made us ignore the natural and essential need for creativity and art in the home, without which man is not complete. The place of art is in the home, not in the gallery. Home itself is an expression of our culture. Our standard for adequate home assigns a separate space for each basic need – a living room, a bedroom, a bathroom, a closet, but rarely do we have a library and never a dedicated gallery space. We use art to decorate the premises without emphasizing the fundamental importance of the creative act brought into our lives, and for that reason we take art rather as entertainment and leisure, not every moment in life as a creative act and spiritual practice.

The goal of my ARTESTATE project is to restore this natural condition and need. I found in Byala appropriate housing space and fantastic view right on the beach. The long and spacious hallway resembles a gallery and is suitable for exhibiting high-quality art. I have selected a collection of famous Bulgarian artists, presented in our national as well as in city galleries and private collections. I organized an exposition and exhibited photos of art and home on the site of the biggest and most prestigious luxury property review in the world – A COMPREHENSIVE VISUAL OBJECT. I named this act ARTESTATE.

I wish this new word in English to be used as a term. I used it publicly for the first time in the project description. ARTESTATE combines our everyday occupancy of the house, as well as all the functions of the gallery - search for works and collections, a party for the new exhibition, sharing with collaborators and friends, everything which is art, sharing and exchange of values. ARTESTATE is not only your home, it also your Open Studio.

The world premiere of the project took place in two stages. I am an artist, and Who's Who in Luxury Real Estate, edition of Forbes and Luxury, as the title shows, do not let anyone. This is a market of the brand, style and culture, and not a market of the square meter price. There are no Bulgarian real estate companies there. With Charlotte Guigli, Senior Manager, Global Business Development, we came to the common belief, that art art connoisseurs and buyers of luxury properties are the same people. They form the values ​​on the market and the word she used for our common work was synergy. I needed support for the development of the project, I had negotiations ahead of me and John Brian Losh, Chairman / Publisher of the company and the edition, offered me partnership. I cannot emphasise enough the support I got.

ARTESTATE was already within reach, but the second and key point was the support of the biggest in the art market. Аt this stage my creation was just a link. The link in Who's Who. I wanted to present this link at  ARTEXPO New York. It had nothing to do with art notions. However, it had a price – USD 1 000 000, and it was in the Forbes and Luxury edition. I sent it. I have never had before such touching correspondence with fantastic professionals as the managers of the largest media group in the world of art RMG, I never thought that I would ever work with them. I will present BYALA ARTESTATE in Who's Who in Luxury Real Estate, as well as at the appropriate ArtExpo of RMG. Once this stage in the project completed, I will share with you. To be continued, as they say.

 Home visualizes and shapes the limits of our human nature. Our private space articulates our place in natural and social environment, without keeping us apart from them, gives them an image, associates them and is an organic expression of our interaction with and within them. BYALA ARTESTATE is distinct in fantastic natural environment and is inseparable in terms of perceptions and living within it. Kara Dere is the most exciting wild natural environment, forests and beaches on the northern coast and while strolling you can enjoy the unique geology of White Rocks formed in four geologic periods, and experience them as a fantastic spot to dive in the sapphire limpid waters. Light a fire wherever you want. Then clean everything. The place must be kept authentic even after 2000 years. You stand here 2000 years after the first inhabitants of the town of Byala. Take a look – it is beautiful, clean and true. Take your smartphone with you. Into the Wild, a step away from your home, you have first-class communications. And they are already integrated in our nature.

Make new exhibitions, select new collections, share with friends and on the net your new searches and moods. In the first February project, Art appeared as a collection of paintings typical of the second half of last century in Bulgaria. In the current project, I want to involve a wider range of value space and I am preparing a presentation of the Paris School masters of lithography - Salvador Dali, Marc Chagall, Fernand Léger, Pablo Picasso ... I wish BYALA ARTESTATE art to be an integral part of natural processes in our civilization.

True art. True home.

ARTESTATE.

Our true nature.

My first lithograph by Salvador Dali.

It was a great moment when I received it.

The world became accessible to me. And respectively to you!